Hobsons reports successful year of Virtual Student Fairs

Attendees and clients thrilled with unique, highly-targeted student-centric approach

01 March 2012

Cincinnati, OH – After its first year of successful virtual student fairs, Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, reports that universities and students alike value its highly targeted, student-centric approach to these events. Using a variety of unique tactics and technologies to connect the right students with the right schools, Hobsons’ virtual student fairs aim to maximize meaningful engagement for all.

To increase student participation, Hobsons’ virtual student fairs offer:

• Event times that accommodate international time zones and student schedules
• Live-chat translations with the option to save and download the dialogues
• Mobile access
• The chance to win USD 3,000 in scholarships

 

To improve the quality of student/school connections, Hobsons’ virtual student fairs provide:

• Regionally focused events
• An environment divided by degree type
• Access to US schools only
• Exclusive focus on international student recruitment

 

“Hobsons’ virtual student fairs offer a unique platform for universities to reach out to larger audiences of prospective students in targeted regions with a click of a computer mouse,” said Krzysztof Zaba, director, International & Global Admissions for New York Institute of Technology. “It is incredible that prospective students, who are physically based in their home countries, can interact with admission counselors live to explore opportunities halfway around the world. The Internet creates so many new opportunities for us, and e-recruitment has become an integral part of our recruitment strategy. I was amazed that so many prospective students visited New York Institute of Technology’s booth at the recent Asia, South America, and India virtual fairs, and I hope that we will see an impact of our work in the upcoming semesters.”

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