Hobsons Extends Partnership with Plymouth University to Support International Student Recruitment

Plymouth University has recently renewed its partnership with Hobsons

23 May 2012

Plymouth University has recently renewed its partnership with Hobsons, the education sector’s leading specialist provider of outsourced enquiry and offer conversion services, technology products and marketing solutions. 

Since 2010 Hobsons have supported Plymouth University’s international team with their enquiry and offer management process.   The additional support has increased conversion rates as well as ensured that international students receive a high level of personalised service from the university, from first enquiry right through to enrolment.

Bill Rammell, Deputy Vice-Chancellor responsible for student experience and internationalisation comments “At the University of Plymouth we are committed to delivering an outstanding student experience and we enjoy a reputation for excellence in teaching and learning alongside world-class research. We’ve been impressed by the results that Hobsons achieved working alongside us over the last two years.”

Kenny Nicholl, Commercial Director at Hobsons added: “We are delighted to extend our partnership with Plymouth University.  We know our work with international students complements what the university wants to do as a whole in terms of improving the student experience and developing relationships with prospective students. We are committed to our enquiry and offer conversion services and have recently invested in them to ensure we continue to lead the way in student recruitment best practice.  This includes providing much more insight and intelligence into the student decision making process for our university partners.

Peter Ingram, Head of the International Office comments “One of the key benefits of working with Hobsons is access to key management information.  Through regular reports and Advisory Group meetings we have access to exclusive data and intelligence and can share ideas, information and best practice about student recruitment with a select group of universities.”

Hobsons works with universities across the UK to enhance their student enquiries and offer management.  Hobsons use a powerful mix of personalised communications alongside cutting edge technology to nurture their relationship with a prospective student through to enrolment.

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