Enrolment Management Services
As the education recruitment market becomes more competitive, prospective students require increasingly personalised and effective communications. Hobsons’ enrolment management services, including enquiry management and offer conversion, enable institutions to manage relationships with Home, EU, International and RUK prospects – from enquiry to enrolment – using a powerful mix of technology and human interaction.
Enquiry Management
Our purpose-built outsourced contact centre is focused on responding to and managing relationships with prospective students, enabling institutions to convert more of the students they want into qualified applicants and enrolled students. For every student enquiry, we deliver a personal, consistent high-quality response within 24 hours of receipt.
Offer Conversion
We provide personalised outbound phone follow-up to applicants who have been issued an offer to study but have not yet accepted that offer, helping institutions improve conversion rates from offer to enrolment and enhance the student experience pre-enrolment.
TARGETED Campaigns
We can support institutions during key points of the year through our short term campaign service. These campaigns can be used to contact students ahead of an offer deadline or encourage them to complete an application to study that they have started. These campaigns are tailored to individual recruitment objectives, and provide institutions with additional resource to maximise conversion.
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We offer multi-channel communications, including phone calls, e-mails, online chat, SMS, and surveys, enabling institutions to communicate with each prospective student based on his or her preference. Our multi-lingual specialists are proficient in a variety of languages, including Arabic, Bengali, Mandarin, Polish, and Russian. Every student is managed on behalf of the university, while we remain invisible in the process.
Throughout the process, we capture critical data and provide analysis and intelligence to inform the institution’s marketing and recruitment strategies. Comprehensive reports provide clients with detailed analysis of prospect trends, communications volume, anecdotal feedback, and campaign effectiveness. We also offer benchmarking to provide comparisons against own market and global peer groups as well as trend analysis to act as an early warning system to assist the decision-making process.
All Hobsons’ clients also gain access to an exclusive customer education forum, which meets twice yearly to share best practice and ideas.
Our enrolment management services help institutions:
- Improve the enquiry experience for students
- Enhance the quality and diversity of applications
- Measure and improve conversion rates
- Access exclusive market intelligence and predictive modelling
- Reduce cost per enrolment by only paying for successful outcomes
Want to see how we can help you manage your relationships with prospects? Contact us to request a proposal today.