White Papers
Hobsons is dedicated to providing our clients with meaningful information on the latest developments and trends in student preparation, recruitment, retention, and advancement throughout the education lifecycle. Our commitment extends beyond seeking feedback for the implementation of unique client ideas, but to expanding the field of education research and driving dialogue on the issues surrounding the current education climate.
Virtualizing the admissions review process: bringing best practices to the cutting edge
The application process is an important stage of the student lifecycle — and an important time for schools to connect with students. Students are applying to more schools than ever before at a time when college and university admissions offices face increasingly limited resources and competing priorities. This whitepaper examines the impact a virtual review process can have on institutions looking to maximize the productivity of admissions staff, improve service to students, and partner in the student experience.
Developing Content Necessary to Reach Today's Undergraduate Student
A shift in the content that today’s undergraduates choose to consume verses the content that the undergraduates of five or even three years ago consumed is evident. This whitepaper answers the question, "Am I developing content necessary to gain the attention of prospective students or am I waisting time and resources on content that gets lost in the noise?"
The 2013 Presidents Survey by Inside Higher Ed
Each year Inside Higher Ed contacts university and college presidents to get their take on the current state of affairs. This year’s survey discusses affirmative action, innovation and the financial future of institutions both for-profit and non-profit. The results show that presidents believe that current cuts have not effected the quality of their programs, but upcoming cuts are a concern as well as new higher ed models, staff and faculty moral, and changes in financial aid and government support. Download your own copy of the report now or read our latest blog post regarding the results and the future of education.
The Deck is Stacked
While the need for colleges and universities to "do more with less" has never been greater, the demand for higher education has also increased. As a result, institutions must look for software and services that help them meet their constituent relationship goals in a cost-efficient and proven manner. This white paper highlights how your institution will benefit from evaluating the people, strategy, process, and technology needed for CRM success.
CRM for Higher Education
See why CRM for higher education is not a "one size fits all" proposition. Learn how to put the right people, processes, and technology in place to support your CRM strategy.
PERSONALIZATION OFFERS A NEW VISION FOR RELATIONSHIP MANAGEMENT: MULTI-CHANNEL COMMUNICATION EMPOWERS RELATIONSHIPS
In this white paper, Ovum offers valuable insight into why the ability to personalize relationships with students will be a key differentiator for institutions today and in the future, and how utilizing a CRM solution’s multi-channel communications capabilities is critically important to achieving this effort successfully.
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