SuperMatch, a free college search tool, surpasses 10 million searches

Hobsons' SuperMatch, launched in May 2010, has reached a key milestone in helping students

August 16, 2011

Cincinnati, OH– Hobsons, a leading provider of education products and services, announced today that SuperMatch, a free college search tool, has surpassed 10 million searches. SuperMatch is designed to help students find colleges and universities based on the criteria that are most important to them as an individual. The college search tool is hosted on College Confidential, the leading Web community for college-bound students, CollegeView.com, and through Hobsons’ K12 product, Naviance Succeed. This patented tool is the first and only college search available that uses “fuzzy matching” technology to understand what students want most out of their college choice and connects them with the schools that most closely resemble these priorities.

SuperMatch continues to improve based on feedback from its members. Recently, SuperMatch added a feature that allows members to compare between pinned schools stats. As part of this new feature students can also share a list of their favorite schools via Facebook, Twitter, and e-mail. To see the future of college search, visit College Confidential at http://www.collegeconfidential.com/college_search.

As a student uses SuperMatch, college search results are displayed based upon what percentage of their criteria match each college or university’s unique characteristics. This gives students the opportunity to see institutions that best match their interests. This exposes students to great institutions that closely meet their interests that they may not have considered.

“Surpassing the 10 million search mark is an incredible achievement given that Hobsons launched SuperMatch just over a year ago,” said Brian Mikesell, vice president of products, Hobsons. “Every search that led to this milestone is a student's vote for the tool's value. We’re overwhelmed by the enthusiasm with which students and their parents, advisors and counselors are employing the SuperMatch college search.”

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