Hobsons Receives American Marketing Association 2010 Marketer of the Year Award

Education and marketing technology leader Hobsons honored by Cincinnati Chapter for 2010 EduCause Campaign

May 10, 2011

Cincinnati, OH— Education technology and marketing leader Hobsons today announced that it was named a 2010 Marketer of the Year by the Cincinnati Chapter of the American Marketing Association. Hobsons was recognized in the Large Business Category for its 2010 EduCause Annual Meeting Campaign that showcased the benefits of enterprise CRM solutions in higher education.

Led by a cross discipline Hobsons team, the EduCause Annual Meeting campaign reported a 943% ROI, based on the total marketing investment. A team of nine AMA judges selected Hobsons from a highly qualified field and record number of submissions, according to Cincinnati AMA President Pete Healey.

The American Marketing Association Marketer of the Year Award recognizes a company, marketing team within a company, or an individual who has demonstrated overall excellence in marketing. The AMA looks for marketers that have exhibited results, creativity, and overall achievement of marketing objectives.

Additional winners include the University of Cincinnati (Collegiate Category), Lighthouse Youth Services (Non-Profit Category) and DocuStar (Small Business Category).

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