Hobsons partners with Mid-America Christian University (MACU)

Powerful combination shaping the future of enrollment management services

July 05, 2012

Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, announces its strategic partnership with Mid-America Christian University (MACU) for strategic enrollment and student service management functions. The partnership builds upon Hobsons’ successful enrollment management solutions and positions the company for accelerated expansion in both online programs and non-traditional higher education environments.

With instant access to information and the need to make quick and informed decisions, prospective students require increasingly personalized and effective communications. Hobsons’ enrollment management solutions and services enable institutions to manage relationships with students – from enquiry through graduation– using a powerful mix of CRM technology and human interaction.  Hobsons’ core competencies of student acquisition, enrollment technology, student services and retention is a perfect fit to the rapidly growing online program space. There is a tremendous opportunity to combine these competencies into a full suite of solutions that can assist those institutions who are choosing to develop their online programs. 

Craig Heldman, chief executive officer of Hobsons comments, “This venture enables us to maximize our existing talent base and build on our core competencies. Given the successful working relationship we have with MACU, I am confident that with MACU as our foundational partner we will continue to impact student success and institutional effectiveness in the non-traditional program space.”

Hobsons’ personalized learning, academic planning, post-secondary enrollment, and student support solutions serve millions of students across more than 7,500 schools, colleges, and universities worldwide.

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