Hobsons and Tiffin University build one student orientation and engagement destination

Open 24/7, Virtual Orientation a Win with Staff and Students

April 19, 2012

Cincinnati, OH –  Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, joined forces with Tiffin University (Tiffin or TU) to deploy a virtual student orientation program. Initially deployed with a distance-learning student population, the online portal enables Tiffin to engage with students on students’ terms.

Meaningful orientation programs serve as a primary driver of student retention and success. Arming new students with answers to their questions speeds the acclimation process and drives student retention. Tiffin University designed its program to address key questions – such as TU attendance policy, resources, programs and services – that cause student confusion and ultimately attrition. By providing student orientation online to this demographic, Tiffin created a convenient program that meets student needs, with regard to access (online) and availability (24/7). The university launched the program to 52 online students this semester and plans to expand the program.

According to the Tiffin admissions team, “We added Virtual Orientation to our arsenal of tools to allow our staff to be more efficient and effective and to provide more convenience to our students. In addition, the online orientation allowed all students to get the same, consistent, message, said Director of Degree Completion Admissions and Student Services Amy Wood. “This student demographic attends classes online, so online was the logical venue for its orientation. Hobsons provided us with a flexible retention tool that is easy-to-use for us, and more importantly, our students. Our staff can track participation and flag students that may require supplemental information.”

Hobsons’ online orientation system walks students through detailed orientation steps that are customized and school specific, such as registration, scheduling, financial services, meeting with an advisor, health care, and getting to know the campus. More information on Hobsons Virtual Orientation may be found on the Hobsons website.

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