Hobsons And The University Of Toronto Future Proof Enrollment Strategies With Connect

Personalized Communications Capabilities Offers New Take on Student Admissions and Campus Life in Canada

March 12, 2013

Toronto, ON and Cincinnati, OH - Historically, strategic communications has taken a back seat to existing relationships in the Canadian university admissions process. Over the past decade, however, there has been a shift to targeted and personalized communications to influence student choice early in the search stage.

Today, the University of Toronto announced a partnership with Hobsons, a leader in recruitment, communication and student success solutions, to optimize its shift to data-driven communications for all stages of the student lifecycle, from first point of inquiry to graduation.

Spanning three-campuses located in the Greater Toronto Area, U of T will implement Hobsons Connect, a constituent-relationship tool designed specifically for higher education. Personalized communication is an important competitive advantage in any multi-channel student recruitment initiative. With the shift to outbound targeted communications, the University can build, automate, execute, and track its admissions communications plan.

By incorporating Connect’s tracking and segmenting platform into its communications strategy, the university can promote its offerings in a personalized way and build on its popularity among out-of-province and international populations.  Additionally, Connect will help prospective and enrolled students navigate their university journey and ultimately achieve post-secondary success.

“The University of Toronto’s partnership with Hobsons not only provides opportunity for our recruitment and admissions teams to offer highly targeted personalized communications to prospects across all segments, but also extends our communications capabilities to enrolled students, encouraging students to take advantage of our diversity of campus life choices,” said Richard Levin, executive director, Enrollment Services and University Registrar.