College Connections

Hobsons’ informative websites, online communities, call center services, and matching technologies help prospective students and education institutions make mutually beneficial connections. By providing information about a variety of undergraduate and graduate programs, college connections allow students to explore colleges and universities of their choice. Each Hobsons resource also helps admissions and enrollment professionals with university recruitment efforts by enabling them to reach and captivate students that are the right fit for their institution.

Inquiry Management Services

In today's increasingly competitive environment, it is critical for colleges and universities to connect with and engage prospective students as quickly as possible. Hobsons Inquiry Management Services are a powerful way to assist in scaling the marketing and recruitment efforts of a growing institution. Our professionally staffed call centers provide lead follow-up, inquiry management, and student success services on behalf of client institutions. Extended hours, weekend coverage, and scalable staff enable institutions to attract and support prospective students throughout all stages of the student lifecycle.

Our goal is to make Hobsons personnel a true extension of the college or university they represent. Hobsons’ professional enrollment counselors and student success coaches are handpicked and trained exclusively to support a single institution. These individuals undergo extensive institution training and develop a deep knowledge of your school and the curriculum offered to supplement their professional enrollment training.

Inquiry Management Services are offered a-la-carte, allowing clients to choose from a complete range of services including lead follow-up, application management, enrollment management, as well as retention and student success services.

Learn More About Hobsons Enrollment Management Services.


College Confidential

Attracting more than 30 million users per year, College Confidential is a popular discussion site where students, families, counselors, and college and university representatives come together to ask questions, post comments, and engage in conversations about the admissions process.


Using CollegeView’s smart matching technology, students can search for schools, rank their preferences, view media-rich profiles, and engage with college and university representatives of choice via multiple communication channels, including social media platforms, direct links, and more.



A free college search tool, SuperMatch helps students search for and connect with schools that are a good fit.


Naviance is a college and career readiness platform that helps connect academic rigor and goals to postsecondary success. Used by almost 5 million K-12 students worldwide, Naviance makes college and career planning and exploration easy by offering tools for students and families to make informed decisions about the right options.

Within Naviance, Active Match allows colleges and universities to strategically shape their incoming classes by making connections with potential students based on state, ethnicity, class, and GPA. Through targeted messaging, institutions can drive brand awareness for their offerings and provide students a jumpstart to their college search process.

GRE® Search Service

Together with ETS, we provide the GRE® Search Service, a fast, easy, and cost-efficient way to directly reach a broad, diverse group of prospective applicants from around the world who have taken a decisive step toward pursuing graduate or business school AND who have opted in to hear from programs. Using a database of nearly 600,000 GRE test takers, higher education institutions can create customized search criteria to get the best return on recruitment efforts.

TOEFL® Search Service

Hobsons and ETS have joined forces again to provide the TOEFL® Search Service, a new solution designed to help higher education institutions find prospective international undergraduate and graduate students with the English language skills they need to succeed. With 26 different search criteria, including TOEFL scores, the solution makes it easy to identify prospective students that are right fit.

Beat The GMAT

Beat The GMAT (BTG) is home of the world's largest online MBA applicant community, serving more than 2.4 million site visitors each year. As a premiere resource for GMAT prep and MBA admissions advice, BTG helps admission and enrollment professionals attract and engage with business school applicants from the US and abroad. BTG's unique marketing platform includes advertising and sponsorship opportunities, web event support, online chat technology, and MBA Watch, an active social network built exclusively for programs and applicants.


ETS, GRE, and TOEFL are registered trademarks of Educational Testing Service (ETS) in the US and other countries and used under license by Hobsons.

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