Higher Ed Product Consulting

Hobsons provides higher education consulting services focused on enhancing the prospect and client experience throughout all phases of the client lifecycle. Our goal is to elevate the client experience in technology usage, data services, process management and measurement, student engagement and student success disciplines through our higher education solutions, including our Education CRM Suite and Student Retention Solutions.

Consulting Services

We are passionate about helping our clients set themselves up for greater success in their student-facing endeavors. Hobsons consultants bring deep expertise in technology operations and relationship management best practices to provide support and strategic guidance in helping institutions plan, prepare, deploy, and manage technology assets to accelerate and streamline their recruitment and advising processes.

Pre-Implementation Assessment

Whether your institution is seeking help navigating a complex system and process migration, or embarking on a technology implementation for the first time, Hobsons provides guidance, planning and expertise to prepare your institution for implementation success.

Implementation Service

Hobsons Implementation Services chart a course for implementation success by providing a dedicated team of experts to manage a successful and timely technology deployment complete with a supporting framework for ongoing management and optimization. An assigned Implementation Specialist works with clients to provide a detailed implementation plan, configuration services, technical expertise and best practice approaches to ensure you are on the right path.

CRM Optimization Service

Gaining the most value from your institution’s investments is key in this competitive climate and managing a CRM takes technical skill, strategic vision, and ongoing coordination of staff efforts. Hobsons consultants partner with institutions over the long term to ensure technology investments are fully maximized, and provide guidance for configuration improvements that improve processes and meet end user needs. Hobsons consultants regularly advance your enrollment efforts with a close analysis, issue definition, and clear action steps for improvement.

Marketing Optimization

Enlist our team to deliver an objective evaluation of your institution’s communication with prospective students. We will assess your current communication plan and outbound marketing pieces, then collaborate to develop and recommend a multi-channel communication strategy to return the best results.

Technical Services

Our technical services team is responsible for integrating various databases to enable complete synchronization of data throughout the many solutions used by our clients. We integrate with web lead generators, alumni databases, and student information systems in a scheduled or real- time fashion. Our dedicated technical service project management team will help your staff gather requirements, build a mapping document, and manage the integration process from completion to go live. Your assigned project manager will coordinate with our technical service developers to build a custom integration per your requirements.

Our team is experienced in integrating with Banner, Datatel, Jenzabar, PeopleSoft, and many homegrown systems. We offer one-way or bidirectional integrations combined with data translation and lookup services.

Unsure of where your institution’s challenges best fit into this portfolio of services? We offer a suite of other consulting services – please contact us for a discussion.

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