Higher Ed Consulting

Hobsons provides higher education consulting services focused on enhancing the prospect and client experience from sales through deployment. Our goal is to elevate the client experience in technology, process management, marketing, digital media, data services, and student success disciplines through our higher education solutions, including our Education CRM Suite and Student Retention Solutions.


We are passionate about helping our clients set themselves up for greater success in their student-facing endeavors. Whether your institution is considering a CRM purchase, reviewing its marketing strategy, or sharpening your CRM saw, our higher education consulting services team is ready to help!


Getting started with a major campus initiative many times requires an objective point of view from someone not involved in the day-to-day distractions on campus. Engage our team of experienced consultants to help your team elevate themselves above the details. Our team would like to help you begin:

CRM Pre-Implementation Assessment
Defining your CRM solution(s) and business processes before a major technology implementation can smooth the path to a successful project. Work with our consulting services team to define your business case, outline your goals, and develop a proactive implementation plan. In addition, we will give you the tools to garner on-campus support for the project and identify success measurements.


Gaining the most value from your institution’s investments is key in this competitive climate. Partnering with our higher education consulting services team can provide the vision you need to make your student attraction and enrollment a success. Engage our professionals in the following services:

CRM Optimization Service
Partner with our consultants to sharpen use of your institution’s CRM tools and put your institution on a path to success. Identify the current state of your CRM and receive a proactive approach to how your team can best move forward to achieve the highest value for your investment.

Marketing and Communication Plan Strategy
Enlist our team to deliver an objective evaluation of your institution’s communication with prospective students. We will assess your current communication plan and outbound marketing pieces, then collaborate to develop and recommend a multi-channel communication strategy to return the best results.


Our technical services team is responsible for integrating various databases to enable complete synchronization of data throughout the many solutions used by our clients. We integrate with web lead generators, alumni databases, and student information systems in a scheduled or real- time fashion. Our dedicated technical service project management team will help your staff gather requirements, build a mapping document, and manage the integration process from completion to go live. Your assigned project manager will coordinate with our technical service developers to build a custom integration per your requirements.

Our team is experienced in integrating with Banner, Datatel, Jenzabar, PeopleSoft, and many homegrown systems. We offer one-way or bidirectional integrations combined with data translation and lookup services.

Unsure of where your institution’s challenges best fit into this portfolio of services? We offer a suite of other higher education consulting services—please contact us for a discussion.


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