Digital Marketing

We provide digital marketing solutions that allow institutions to engage with students as they search for information online. From targeting prospective students for specific programs to creating digital assets that convey the institution’s message to building a full-scale online campaign, our higher education marketing solutions enable admissions and enrollment professionals to increase mindshare and deliver messages in student-friendly formats.

Paid Search Campaigns

Our Google Certified Search Analysts research and develop a solid understanding of each client’s needs to create keyword-specific programs to deliver quality, non-shared leads and improve lead-to-enrollment statistics.

Display and Social Media Advertising

Using a targeted analytics platform, search analysts identify and evaluate the characteristics of the students each client wishes to attract based on demographic and behavioral data. Our marketing experts leverage this information to develop an integrated strategy that includes affiliate networks, mobile advertising, and social media to connect institutions with the right students. 

E-mail Marketing Campaigns

Through e-mail campaigns, we help clients reach students who are the right fit for their institution, whether it’s connecting with students who expressed interest in their programs or re-connecting with those who didn’t complete a request for information form.

Website Design and Management

Extensive experience in higher education provides our web team with a unique understanding of college and university website audiences. In addition to designing, developing, and managing clients’ sites, we also provide services such as hosting, domain purchasing, search engine optimization (SEO), and microsite and landing page development.

Mobile Apps

We offer a variety of interactive modules, including videos, athletic feeds, and event calendars that clients can use to communicate campus information to students directly on their mobile devices.

Personalized Videos

By personalizing videos that showcase the school, clients can capture a student’s attention quickly and effectively, making it easy for the student to picture herself as a part of the campus.

Online Publications

Ranging from web-to-print solutions that reside on school websites to interactive brochures that can be sent through marketing campaigns, these innovative solutions allow clients to engage with students before they ever come to campus.

We offer editorial and design services to help clients develop all digital media assets. In addition, we also work with clients to find, track, and engage qualified prospective students using predictive modeling, lead scoring, and validation tools, delivering leads directly into the institution’s CRM solution.

Learn More About Hobsons Enrollment Management Services.

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