Admissions & Enrollment Professionals

In an increasingly competitive market, admissions and enrollment professionals need to reach and connect with students that are a good fit for their institution. Hobsons’ admissions software and marketing solutions help you streamline the communication, application, and enrollment process so you can engage with the right students at the right time through the right channels.


Education CRM SUITE

Our Education CRM Suite helps you diversify your institution’s relationship management strategy, track applications and recommendation documents, and keep students actively engaged during the application process. With Connect, you can build, automate, and execute your entire admissions communications plan in one place. With ApplyYourself, you can streamline the admissions processes by tracking applications and recommendation documents using a fully built-out decision and enrollment module. Finally, with Radius, you can manage day-to-day contact with constituents, create dynamic cross-media marketing campaigns, and respond to inquiries in a timely manner.

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College Connections

Featuring smart matching technology, social media platforms, popular discussion forums, and live online events, college connections allow you to engage with students and families via multiple communication channels while providing valuable insight into their issues and concerns. We offer a variety of informative websites, online communities, and matching technologies to help you create mutually beneficial connections, including College Confidential, CollegeView, SuperMatch, ActiveMatch, GRE® Search Service, and TOEFL® Search Service.

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Digital Marketing

Our innovative digital marketing solutions allow you to increase mindshare and deliver messages in student-friendly formats – from mobile apps and personalized videos to paid search and email marketing campaigns. In addition to providing editorial and design services, we can also help you find, track, and engage qualified prospective students using predictive modelling, lead scoring, and validation tools, delivering leads directly into your CRM solution.

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Print Marketing

We provide a variety of print marketing solutions to help you engage with students and families in the admissions process, including customized and personalized postcards, brochures, and viewbooks. We also offer editorial and design services and can customize and ship print materials to specific distribution points within our database, placing information directly in the hands of students.

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Ready to connect with students that are the right fit for your institution? Schedule a demo today to see how our solutions can help.

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ETS, GRE, and TOEFL are registered trademarks of Educational Testing Service (ETS) in the US and other countries and used under license by Hobsons.

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