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  • 3 Key Take-Aways from How America Pays for College 2013
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Please direct all blog inquiries to the attention
of Hobsons' Director of Corporate Communications Rachel DiCaro Metscher
at 703.859.7391.

Higher Education Marketing

  • Want the fairest shake in college admissions? Send a photo.
  • Hobsons University 2012 Keynote: Scott Jaschik
  • Don’t Hate the Player, Hate the Game
  • From the Field: When It’s Halloween and You Are Haunted by an SIS Integration
  • Think Visual
  • Always Be Selling
  • What You Can Learn from Your Recipients E-mail Address
  • Are you being followed?
  • E-mail Lists: Build vs. Buy
  • Ooh, shiny! Me likey.
  • Plugged In and Addicted
  • Teens love texting, right? Not so fast.
  • E-mail Marketing as a Student Retention Tool
  • Are you in a data rut?
  • Making Sure You Count
  • Lessons from the School of Gaga
  • E-mail vs. Social: It is not an either/or choice
  • Is E-mail Social?
  • Can You Afford Students?
  • Student Experience Resolutions
  • Back to Basics: E-mail Marketing
  • 4 easy steps to addressing top e-mail marketing challenges
  • 5 stages of social media
  • What’s yours is mine?
  • Breaking the customer service mold
  • Recruiting those who serve
  • Are you ready for social media?
  • What trumps the market?
  • Who is your brand?
  • Tuning in to social media as a channel
  • How measurable are your social marketing tactics?
  • The psychology of recruitment
  • Alumni as a Recruitment Tool
  • Brand Aid: Is traditional marketing damaged beyond repair?
  • Strategy vs. Tactics
  • Impact of Social Media on College Recruitment Grows

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