November 28, 2011

Is Your CRM Performing Like A Rock Star or an Amateur?

Nov. 28, 2011 at 01:59 PM | By Emily Meehan | Comment Count

A few weeks ago, we had the pleasure of participating at the UPCEA Marketing Seminar in Las Vegas. We got to party like rockstars, but we also were able to share a few higher education marketing best practices. In this session, we set out to determine whether your system is underrealized and why, and how to optimize so it really sings! Many institutions approach education CRM with an urgency to meet a specific business challenge, but then find they don’t have the luxury to spend time evaluating and optimizing other processes that may be considered secondary or not mission critical.

Organizations may not even realize that they have inefficient lead qualification or followup approaches, or perhaps they are struggling with user adoption, or maybe they are using the system but not responding and optimizing their relationship practices based on the actionable data being provided?

View Is Your CRM Performing Like A Rock Star or an Amateur?