June 5, 2012

Introducing Hobsons, Education Advances

Jun. 5, 2012 at 09:50 AM | By Craig Heldman | Comment Count

Today, Hobsons completes the first phase of our brand initiative. By now, you have seen our new look and reviewed our website. But, in my opinion, our new brand is much more than a new logo, tagline or website. It’s about conveying a stronger sense of what Hobsons is and, more importantly, about creating a framework for the company Hobsons will become.

In cultivating our vision for Hobsons we started with you: clients, partners and staff. Over the last year, we spoke with clients to define what Hobsons means to education, worked with partners to ensure student success and institutional effectiveness take precedence in our future, and dedicated a listening ear to staff to build a purpose-driven culture that is easily identifiable and brings energy and enthusiasm. I take pride in knowing that this feedback is what helped shape our mission:

To maximize student success and institutional effectiveness to create the world-changers of tomorrow.

At Hobsons, education is more than just our business; it’s our passion. Our commitment to the success of the partnerships we’ve developed and the vision our stakeholders have for us is engrained into our mission. Hobsons will continue to offer solutions that solve problems and advance education.

I look forward to reading your comments to my blog post and future postings.

Best regards,

Craig Heldman