April 9, 2013

Hobsons U 2013: Arrive an amateur, leave a pro

Apr. 9, 2013 at 08:00 AM | By Marlysa Connolly | Comment Count

So, how do amateurs go pro? It’s no secret. Attend a workshop or two. Our pre-conference workshops are one of the best ways to enrich the experience for first-time and returning Hobsons U participants. Not to mention, you’ll leave Hobsons U with more than a few tactics and strategies to test out during fall semester (how Alejandra benefited from Hobsons U).

This year we’ve thought of everything, including hands-on instruction for products like ApplyYourself, Connect, and Intelliworks and expert advice from Hobsons staff on communication strategies and social media best practices. And, for a limited time, if you sign up for 2 workshops, you’ll get 1 additional workshop FREE – just use discount code B2G1 when registering.

Here’s a sample of our workshops.

ApplyYourself 101-201

In the beginner level ApplyYourself workshop, you will learn the basic skills needed to perform searches in the WebCenter, review steps and best practices for importing and exporting data, and identifying strategies for maintaining a well-organized system. By the conclusion of this workshop, you will have taken those foundation skills and learned to apply them to e-mail template creation.

Connect 301

This workshop is designed to help Connect uers learn how to create import and export layouts, set up processes to help manage duplicates, and review administrative settings on the administration tab. The session will also provide an introductory overview of best practices on setting up and utilizing the reports tab.

Intelliworks 101-201

This session will focus on how to better leverage your Intelliworks CRM capabilities and introduce you to features and functions that you might not be aware of, including automated marketing campaign management. We will also delve into the Intelliworks application management area, review basics, and discuss formatting tricks and techniques. Also, a review of best practices will be covered for managing the application and registration process, including recommendations, requirements, and other features.

Social Media Strategy

Social media has become an ubiquitous part of higher education marketing. Recognizing that it is essential to integrate your efforts surrounding the use of social media to complement your marketing and communication plan, this workshop will include a discussion around tying these efforts together and best practices in doing so. During this hands-on workshop, we will help you get started on developing a social media strategy with laying down the foundation for a consistent and clear path.

Register and book your pre-conference workshops soon. Registration is filling up fast and there are a limited number of slots per workshop. We guarantee you’ll enjoy the experience!

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