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The Power of Persuasion-How do you Create Value for the Non-Traditional Recruit

Sep. 8, 2014 at 08:40 AM | By Catherine Herzog | Comment Count

“The more we attempt to persuade people, the more they tend to resist us. But the more we attempt to understand them and create value for them, the more they tend to persuade themselves.”  -Ron Willingham, from Integrity Selling for the 21st Century  Strong...

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Who’s Your Social Media Fantasy League #1 Draft Pick?

Sep. 3, 2014 at 05:51 PM | By Arthur Lovell | Comment Count

As the new school year arrives, many student-focused social media campaigns and programs all vying for increased engagement will kick-off too. Boosting your digital profile isn’t just about screaming louder than the next guy with a hefty PPC budget, larger ad spend on promoted posts, or...

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