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Enrollment Management Microclimates: The Rise of the Microfunnel

Jul. 28, 2014 at 07:18 AM | By Susan Nelson | Comment Count

In a world where messages are specific to who people are and what they do, there is an increasing pressure on strategic enrollment managers to proactively speak to the specific interests of students.  For instance, online user experience once was gauged by whether or not a student...

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Hobsons University 2014 - Day 2 Recap

Jul. 25, 2014 at 09:24 AM | By Emily Goebel | Comment Count

Day two of Hobsons U got started on Wednesday with HOBTalks and our Excellence Awards ceremony. Our version of TED talks, HOBtalks featured three Hobsons clients who shared true stories of student success that they’ve personally witnessed at their individual institutions. The stories were moving and...

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