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The Worth Claim Affects Branding Differently than a Value Proposition
Oct. 16, 2013 at 08:00 AM | By Kent Barnds | Comment Count
For most of us in higher education, it’s nearly impossible to convey a brand that is genuinely distinguishable in a crowded college landscape. We must convince our consumers (students) we are worth more than another college with essentially the same brand, even if they have a...
Effective Student Recruitment Requires Attention to Detail
Oct. 14, 2013 at 07:00 AM | By Don Tollman | Comment Count
Recently, I had an opportunity to interview some high school students about their perception of higher education student recruitment. I found it interesting that while there are improvements today, some of the same mistakes that were made during my time in college admissions are still happening. Remember,...