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3 Emerging Trends for Higher Ed Marketers

Sep. 15, 2014 at 08:45 AM | By Arthur Lovell | Comment Count

Jumping from trend to trend can be disastrous to a multi-touchpoint marketing campaign. However, sacrificing experimentation of new marketing channels is just as detrimental as new media channels can often lead to leaner processes, increased exposure, greater accountability, and potentially greater ROI. Keeping your pulse on what&rsquo...

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The Power of Persuasion-How do you Create Value for the Non-Traditional Recruit

Sep. 8, 2014 at 08:40 AM | By Catherine Herzog | Comment Count

“The more we attempt to persuade people, the more they tend to resist us. But the more we attempt to understand them and create value for them, the more they tend to persuade themselves.”  -Ron Willingham, from Integrity Selling for the 21st Century  Strong...

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