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Why Your Online Advertising Strategy Stinks and What To Do About It

Jul. 31, 2014 at 08:30 AM | By April Pittman | Comment Count

For many college-bound seniors, the college search is an exciting, overwhelming, and lengthy process filled with a tremendous amount of information. For institutions, due to the complexity and time involved with college choice, marketing to these students can be just as stressful and painstaking. Online advertising is one...

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Enrollment Management Microclimates: The Rise of the Microfunnel

Jul. 28, 2014 at 07:18 AM | By Susan Nelson | Comment Count

In a world where messages are specific to who people are and what they do, there is an increasing pressure on strategic enrollment managers to proactively speak to the specific interests of students.  For instance, online user experience once was gauged by whether or not a student...

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