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Teaching, preaching and competing: What I love about college #admissions

Sep. 17, 2014 at 06:51 AM | By W. Kent Barnds | Comment Count

So, here it goes. I love college admissions work because, as professionals, we get to teach, preach and compete and I think that’s a pretty powerful combination for a fulfilling career. I am a teacher (and so are you) I know there’s some danger...

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3 Emerging Trends for Higher Ed Marketers

Sep. 15, 2014 at 08:45 AM | By Arthur Lovell | Comment Count

Jumping from trend to trend can be disastrous to a multi-touchpoint marketing campaign. However, sacrificing experimentation of new marketing channels is just as detrimental as new media channels can often lead to leaner processes, increased exposure, greater accountability, and potentially greater ROI. Keeping your pulse on what&rsquo...

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