Our Company

Hobsons is a premier provider of innovative technology and integrated marketing solutions that empower education professionals to manage the entire student lifecycle, including recruitment, enrolment, and retention. With end-to-end, enterprise-class products built from more than 30 years of education experience and market knowledge, Hobsons helps more than 5,000 global secondary schools, colleges, and universities achieve their goals.

Hobsons was founded as a publishing business in 1974 and is part of the Daily Mail and General Trust plc (DMGT), one of the oldest and most successful international media companies.

In response to the growing need within education to streamline and improve their processes, we developed a range of technology products that help educational institutions plan, manage, and track students more effectively throughout their educational careers.


Hobsons Australia has been assisting Australians in selecting courses and careers since 1991, and has earned a reputation for providing comprehensive, authoritative, and independent information on Australian higher education institutions. During the years, we have been able to develop products and services to meet the growing needs of a constantly developing market.

Hobsons Australia has three business divisions:

EMS logo
The Enrolment Management Services division provides 30 universities and other education providers with sophisticated recruitment, marketing, and management solutions, as well as detailed reporting.
EMT logo
Our Enrolment Management Technology division has Web-based software solutions to enhance interactions with prospective students. From CRM to online application systems, our EMT product suite can help institutions target, manage, and track student communications effectively.

Our Publishing division offers a wide range of valuable printed resources for students and advisers, and delivers a sophisticated range of research services across the education sector.

Why Hobsons?
Corporate and Community Responsibility
A Culture to Be Proud Of
Hobsons' Customers
Executive Team