White Papers
Hobsons is dedicated to providing our clients with meaningful information on the latest developments and trends in student preparation, recruitment, retention and advancement throughout the education lifecycle. Our commitment extends beyond seeking feedback for the implementation of unique client ideas, but to expanding the field of education research and driving dialogue on the issues surrounding the current education climate.
The Deck is Stacked
While the need for colleges and universities to "do more with less" has never been greater, the demand for higher education has also increased. As a result, institutions must look for software and services that help them meet their constituent relationship goals in a cost-efficient and proven manner. This white paper highlights how your institution will benefit from evaluating the people, strategy, process, and technology needed for CRM success.
CRM for Higher Education
See why CRM for higher education is not a "one size fits all" proposition. Learn how to put the right people, processes, and technology in place to support your CRM strategy.
PERSONALIZATION OFFERS A NEW VISION FOR RELATIONSHIP MANAGEMENT: MULTI-CHANNEL COMMUNICATION EMPOWERS RELATIONSHIPS
In this white paper, Ovum offers valuable insight into why the ability to personalize relationships with students will be a key differentiator for institutions today and in the future, and how utilizing a CRM solution’s multi-channel communications capabilities is critically important to achieving this effort successfully.
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