The University of Nottingham Malaysia Campus embraces enrolment technology

February 12, 2013

Malaysian education providers are embracing enrolment solutions technology to manage the student recruitment process, with The University of Nottingham Malaysia Campus (UNMC) being the latest to take up Hobsons CRM.

UNMC is using Hobsons’ constituent relationship management (CRM) to manage the student recruitment effort, as well as simplify admissions and marketing processes.

The University will use Hobsons CRM to organise its contacts, execute marketing campaigns, organise events and generate meaningful reports as it delivers undergraduate, postgraduate and research-level education programmes from campus facilities near Kuala Lumpur, Malaysia.

According to Professor Stephen Doughty, UNMC’s Vice-Provost for Teaching and Learning, the University looked at several alternative solutions but decided to purchase Hobsons CRM after concluding that it offered the best value for money while meeting and even exceeding requirements.

“Hobsons CRM will enable us to completely transform how we manage our marketing, prospective student tracking and conversions,” Professor Doughty said.

“We have recently completed the implementation phase and have been impressed by the professionalism and in-depth technical knowledge of the Hobsons CRM project team.”

Since the introduction of Hobsons CRM in Asia-Pacific, Malaysian and SE Asia institutions have joined more than 1000 institutions across the globe using the technology to improve enrolment management, constituent outreach, marketing and admissions operations.
 
According to Andy Nicol, Hobsons’ Business Development Director for Asia, Hobsons CRM offers a web-based customised relationship management solution built specifically for education.

“The Government’s push to create an international education hub in Malaysia - combined with the increase in local and international education players - is creating a competitive recruitment environment where technology is increasingly important to gain an edge,” Mr Nicol said. 

“We are confident that UNMC will continue to impact its prospective student experience with Hobsons CRM, leading to enhanced enrolments and an improved application experience for students and parents”. 

 

Please direct media inquiries to the attention of Hobsons’ Business Development Director - Asia, Andy Nicol +6012 215 7622.