The Good Universities Guide
Considered the best selling and most comprehensive independent source for information on all higher education providers in Australia, Hobsons’ The Good Universities Guide attracts high-quality students who are actively searching for their tertiary providers. In addition to university advertising, the Guide features trusted and accurate information across numerous student-relevant criteria, in-depth field of study and institution profiles and comprehensive editorial that provides overall direction for choosing the right undergraduate course.
We continually assess marketing trends and develop strategies to maximise market penetration. Distribution of the print guide includes schools, TAFEs and universities across Australia and worldwide; newsagents and libraries nationwide; Target stores; career and employment agencies; Australian embassies and consulates; career and education exhibitions; and more. To consistently build on the readership of previous years, an extensive marketing campaign that includes print advertising, direct mail, online marketing and media relations supports each new Guide.
The Good Universities Guides to Postgraduate Courses and MBA and Management Courses
Since 1994, The Good Universities Guide to Postgraduate Courses and The Good Universities Guide to MBA and Management Courses have established themselves as invaluable resources of comprehensive and independent information on postgraduate education throughout Australia. A proven marketing tool for targeting quality students in Australia, the postgraduate series includes four publications:
- The Good Universities Guide to Postgraduate Courses in Accounting, Business and Law
- The Good Universities Guide to Postgraduate Courses in Arts, Education and Social Sciences
- The Good Universities Guide to Postgraduate Courses in Engineering, Science and Technology
- The Good Universities Guide to MBA and Management Courses
We continually assess marketing trends and develop strategies to maximise market penetration. Distribution of the printed guides includes newsagents nationwide, MBA and postgraduate expos nationally, education agents overseas, Australian embassies and consulates and more. To consistently build on the readership of previous years, an extensive marketing campaign that includes media relations, print advertising, direct mail and online marketing supports each new Guide.
HobsonsCourseFinder.com.au
Last but not least of the products within the Good Universities Guide suite, HobsonsCourseFinder.com.au allows institutions to engage with target students and their advisers through features such as vodcasts, podcasts and online enquiry forms. Our online specialists deliver extensive search engine marketing (SEM) campaigns to ensure prospective students can find the site easily through search engines and referrals. Through social media and email marketing, they are in constant communication with current and prospective students as well as their influencers.
For information regarding our Australian Careers Service (ACS), please visit hobsonscoursefinder.com.au/Australian-Careers-Service.
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