Studies in Australia
One of the most trusted, widely used and independent Australian education resources, Studies in Australia allows institutions to effectively market to a group of targeted and continually expanding international students through an authoritative print publication and high-impact online marketing. The Studies in Australia audience includes education and immigration agents, IDP and Austrade offices, Australian embassies and consulates, high school and university guidance officers, students and parents, and more.
Print Publication
To ensure delivery to the most valuable and interested advisers, Studies in Australia printed guides are distributed on a dispatch-by-request basis, resulting in quality enquiries across an array of established markets, where institutions require brand management and retention of market share, as well as emerging markets, where institutions have the opportunity to increase their market share.
e-book
The Studies in Australia e-book, available in the iTunes App Store, offers students and advisers all the information they need about studying in Australia. Featuring detailed institution profiles, comprehensive editorial and interactive functions, including image galleries, videos and maps, the Studies in Australia e-book is the ultimate resource for prospective students. Institution profiles can be updated with interactive displays, podcasts, videos, calendar synching and much more.
StudiesInAustralia.com
The Studies in Australia website, StudiesInAustralia.com, has been strategically designed to attract a large volume of genuine prospective international students and advisers. To ensure prospective students find our site, our online marketing experts employ various marketing techniques, including geographical targeting, search engine marketing (SEM) and search engine optimisation (SEO). Through email, Facebook and Twitter pages, they are in constant communication with prospective students and their influencers.
Studies in Australia Direct
Hobsons’ Studies in Australia Direct solution is a unique online tool that allows institutions to speak to targeted students in their own language. Our websites feature translated content where students can gather information on studying and living in Australia, search for institutions and the courses they offer and submit an online enquiry form to institutions of their choice (enquiries are sent to institutions in English).
To ensure prospective students find our sites when researching education destinations and institutions, we employ various marketing techniques, including search engine marketing (SEM) and search engine optimisation (SEO), delivering targeted branding and an increased profile in key destination markets such as Egypt, Saudi Arabia, Oman, Indonesia, Spain, Columbia, Vietnam, Cambodia and more.
ARABIC WEBSITE
The Arabic language website, studiesinaustraliaarabic.com, has seen extensive growth across the board, with a 38 per cent increase in visits and a 40 per cent increase in page views per visit in the 2011 autumn quarter.
INDONESIAN WEBSITE
Visitors to the Indonesian language website, universitasaustrali.com, spend an average of almost 13 minutes on the site, with around three minutes per education provider profile.
SPANISH WEBSITE
The Spanish language website, educaraustralia.com, has experienced a 70 per cent growth in enquiries in the 2011 autumn quarter, receiving an average of almost 15,000 visits a month.
VIETNAMESE WEBSITE
Launched in 2012, the Vietnamese language website, daihocuc.com, has seen impressive and consistent growth since its takeoff.
Back to top