Enquiry Management Services

Hobsons has over 13 years’ experience in higher education — managing both international and domestic student prospect management. Hobsons’ activity is supported by sophisticated and granular reporting that provides detailed information on each specific cohort of students: their enquiry patterns, factors of influence in selecting an institution and the varied ways in which they prefer to engage with institutions. An institution’s ability to understand these preferences and personalise its approach accordingly is the key to maximising numbers of enquiries, applications and enrolments.

Hobsons employs multi-platform communication methods including telephone calls, e-mails, online chat, SMS and surveys, enabling institutions to communicate with each student based on his or her preference. For international recruitment, our multilingual specialists are proficient in a variety of languages, including Mandarin, Cantonese, Korean, Cambodian, Indonesian, Hindi, Maori and Italian.

Hobsons enquiry management services help institutions:

Improve the enquiry to enrolment experience for students
Enhance the quality and diversity of applications, offers and enrolments
Measure and improve conversion rates
Access exclusive market intelligence and predictive modelling
Reduce cost per enrolment

Hobsons will provide insight and detailed reporting on the outcomes of services in order to inform future strategy on managing recruitment, conversion and enrolment.

Comprehensive reports provide clients with detailed analysis of prospect trends, communications volume, anecdotal feedback, and campaign effectiveness. Hobsons also offer benchmarking to provide comparisons against local and global influences as well as trend analysis to act as an early warning system to assist the decision-making process.