As the education recruitment market becomes more competitive, prospective students increasingly require personalised and effective communications. Hobsons’ bespoke enrolment management services, including Enquiry Management, Offer Management and Retention Management services, enable institutions to more efficiently manage relationships with students.
From initial enquiry to becoming an enrolled student, Hobsons’ services combine a proven mix of personalised interactions and proprietary CRM technology to engage with students at each stage of their journey with a student’s chosen institution.
Since 1999, Hobsons has engaged in 11.6 million communications with more than 2.2 million prospective students. On behalf of a diverse group of Australian universities, TAFE Institutes, Private Providers and government departments, Hobsons has secured more than 205,000 enrolments.
ENQUIRY MANAGEMENT SERVICES
Hobsons purpose-built outsourced service centre is focused on responding to and managing relationships with prospective students. This enables institutions to convert more enquiries into qualified prospects and ultimately increase their commencements. Every student interaction will receive a personalised and high-quality response.
OFFER MANAGEMENT SERVICES
We offer multi-channel communications, including phone calls, emails, online chat, SMS and surveys, enabling institutions to communicate with each prospective student based on his or her preference. Our multilingual specialists are proficient in a variety of languages, including Mandarin, Cantonese, Korean, Cambodian, Indonesian, Hindi, Maori and Italian. Every student is managed on behalf of the university, while we remain invisible in the process.
Retention Management Services
Hobsons’ Retention Service is designed to address a need in minimising attrition rates and increase student satisfaction and happiness. Through rigorous analysis of student data, we develop institution-specific behavioural and demographic triggers for early-identification of ‘at risk’ students. Engagement with students is primarily via telephone to proactively understand individual concerns. Hobsons are then able to help and refer these students to the many resources and appropriate services available that your institution has to offer.
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