Hobsons Puts Powerful Education CRM Tool in Palm of Users' Hands
Enrollment Management Technology software leader unveils best product on the market for usability in a mobile CRM application
CINCINNATI, April 5, 2010—Hobsons, the leader in Enrollment Management Technology (EMT) software, today announced the launch of EMT® Mobile CRM, the mobile version of Hobsons’ successful education‐focused CRM tool. Mobile CRM empowers admissions and enrollment professionals to access Hobsons’ Web‐based CRM site on the go from their Internet-enabled wireless phones.
Mobile CRM puts the power of Hobsons’ CRM suite in the hands of its users, wherever they may be. Clients can add, edit, or search for contacts directly from a mobile device, accessing either contact records or an entire communication plan. Real-time reporting capabilities offer full access to aggregate admissions, enrollment, and retention key performance indicators. This untethered access improves efficiency, cuts response time, and provides enrollment management with critical student information—whenever they need it, wherever they need it.
“When traveling admissions staff collects contact data from prospects, it’s often difficult to send timely follow-up communication during the trip,” said Scott Rhodes, Executive Director of University Admissions and Marketing for Concordia University Irvine. “With Hobsons’ new mobile functionality, an on-the-go admission counselor can enter contact data directly into our CRM system through their mobile device. This way, the students they meet will have follow-up communications in their inbox before they get home. This immediate feedback leaves students impressed with our excellent customer service and makes our counselors more effective and efficient.”
Mobile CRM is the most user-friendly mobile CRM application on the market. The interface, designed with usability in mind, requires minimal support and offers real-time access to the CRM system from any type of Internet‐enabled smartphone.
“According to the National Association for College Admission Counseling (NACAC) State of College Admission in 2009, 98 percent of institutions still consider travel for recruitment and field events an essential part of their admissions budget,” said Sasha Peterson, president, Hobsons EMT. “Mobile CRM makes contact management accessible anywhere, at any time—whether you are 100 or 1,000 miles away from campus. We designed this extended functionality to help colleges and universities better serve their constituencies.”
Hobsons worked closely with its customers, key admission and enrollment professionals from a range of institutions, to ensure end users have access to the most important features on the road. The mobile interface includes a “submit a suggestion” link inviting customers to propose new feature and functionality ideas that might improve the application.
For more details about the Mobile CRM functionality, please visit www.hobsons.com/mobile. Mobile CRM is now available to all Hobsons EMT CRM clients, at no additional cost. Like Hobsons’ other powerful education‐specific tools, Mobile CRM is a Software as a Service (SaaS) product that receives all subsequent updates automatically. Clients can access Mobile CRM via all smartphones, including iPhone®, Blackberry®, Windows Mobile®, and Google Android® devices.
About Hobsons
Hobsons is a premier provider of innovative technology and integrated marketing solutions that empower education professionals to manage the entire student lifecycle including recruitment, enrollment, and retention. With end-to-end, enterprise-class products built from over thirty years of education experience and market knowledge, Hobsons helps more than 5,000 global secondary schools, colleges, and universities achieve their goals. A Daily Mail and General Trust (DMGT) subsidiary, Hobsons is headquartered in Cincinnati, OH with offices in Washington DC; Fairfax, VA; Oakland, CA; London, England; and Melbourne, Australia.
For more information about Hobsons its complete line of technology solutions, please visit www.hobsons.com.
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